READER DEMOGRAPHICS

WDT READERSHIP AUDIENCE DEMOGRAPHICS

INDEX ADULTS 21 + 2065 MEN 662 WOMEN 1,403

AGE 21+ 18-34 26% 35-50 42 % 50+ 32%

MEDIAN AGE 51.1

EDUCATION ANY COLLEGE 69% GRADUATED COLLEGE 34% SENIOR MANAGEMENT

HOUSEHOLD INCOME $60,000+ 35%;  $75,000+ 39%  MEDIAN HHI $98,576

HOUSEHOLD MAKEUP MARRIED/PARTNERED 84%

HOME OWNERSHIP OWN HOME 82% OWN HOME

MEDIAN HOME VALUE $425,467

TRAVEL PLEASURE TRAVEL WEEKS PER YEAR 43% TWO WEEKS, 31 % THREE WEEKS, 17% FOUR + WEEKS

MT2 ONLINE Survey: November 2016